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Event Details

Event CAPS I — Marketing & Communicating with the Aging In Place Client
Description Don PrattMillions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market.
Speaker / Instructor Don Pratt, CGB, CGR, CGP, CAPS - CECS of Michigan, LLC
Date 2019-10-28
Time 8:30 a.m. - 4 p.m.
Location Association Offices
30400 Telegraph Road, Suite 202
Bingham Farms, MI 48025
(North Entrance)
Cost $225/Member; $275/Guest
Comments / Notes What is CAPS?
The Certified Aging-in-Place Specialist (CAPS) designation program teaches technical, business management and customer service skills essential to competing in the fastest growing segment of the residential industry: home modifications for aging-in-place. NAHB Remodelers, in collaboration with AARP, NAHB Research Center and NAHB Seniors Housing Council — developed this program to provide comprehensive, practical market-specific information about working with older and maturing adults to remodel their homes for aging-in-place.

What is Aging-In-Place?
Remaining in one’s home safely,independently and comfortably, regardless of age, income or ability level. The pleasure of living in a familiar environment throughout one’s maturing years and the ability to enjoy the familiar daily rituals and special events that enrich all our lives. The reassurance of being able to call a house a “home” for a lifetime.

Certification Requirements
CAPS is a three-day program that teaches strategies and techniques for marketing, designing and building aesthetically enriching, barrier-free living environments. Participants must complete and submit a graduation application to NAHB Education with a fee of $75/member or $110/non-member. Upon approval graduates may use the CAPS designation.